New York Times – The first reaction many people have to Twitter is befuddlement. Why would they want to read short messages about what someone ate for breakfast?
It’s a reasonable question. Twitter unleashes the diarist in its 14 million users, who visited its site 99 million times last month to read posts tapped out with cellphones and computers.
Individually, many of those 140-character “tweets” seem inane.
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Companies like Starbucks, Whole Foods and Dell can see what their customers are thinking as they use a product, and the companies can adapt their marketing accordingly. Last week in Moldova, protesters used Twitter as a rallying tool while outsiders peered at their tweets to help them understand what was happening in that little-known country.
