From a marketing perspective, I don’t get the new Seinfeld/Gates advertisement for Microsoft.
http://www.reuters.com/article/technologyNews/idUSN0445384020080905?feedType=RSS&feedName=technologyNews&rpc=69
Like the Seinfeld “show about nothing,” it’s funny. But I don’t quite get what they want me to do. Wait? Watch?
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There is something that I really do like about the advertisement, though: It illustrates a softer, humorous side of Bill Gates, and an ability to deliver a dead-panned line. It somehow makes the World’s Richest Man more approachable and — heaven’s forbid! — more likable. It continues along a theme that first arose, I think, with the Bill’s Last Day video that made its rounds over the web about the time that Gates turned day-to-day control over to Balmer.
So has he really changed? Or is he still the Darth Vader of the of tech industry?
