PCWorld.com – From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and the people that came up with the names for these famous tech products.
Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn’t already in use and protected by various trademarks and copyright laws is difficult—to say the least.
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