Wired – Green is the new black — and bamboo is the new titanium. After years of churning out glossy, metal-finish, high-polish products, electronics companies are taking their design cues from nature — and trying to pick up the sheen of eco-friendliness — by wrapping their products in bamboo veneers.
Bamboo has become the “it” material for many gadget designers. PC maker Dell has launched its Studio Hybrid PC with the option of a bamboo case, while Asus offers a Bamboo series notebook. There are also bamboo speakers, a keyboard, mouse and USB hub available, all wearing the woody-stemmed grass.
“The use of authentic materials is a strong trend in product design right now,” says Gadi Amit, principal designer and founder of product-design firm New Deal Design, which worked with Dell on its Studio Hybrid PC.
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The trend goes far beyond the PC industry, with many designers in other fields adopting the ostensibly eco-friendly material. Watchmaker Nixon has a model with a bamboo strap. Bikemaker Craig Calfee showed bicycles with bamboo frames at a recent show. Bamboo has even taken the clothing world by storm as one of the hottest textiles. It’s used in everything from T-shirts and boxer shorts to high-end hotel bedsheets.
