Wired – For an all-natural brain boost, skip the pills and hit the colors.
In the latest and most authoritative study on color’s cognitive effects, test subjects given attention-demanding tasks did best when primed with the color red. Asked to be creative, they responded best to blue.
“Color enhances performance,” said study co-author Juliet Zhu, a University of British Columbia psychologist.
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“Think about red, and what comes to mind: stop lights, stop signs, danger, ambulances,” said Zhu. “People want to avoid those things, and that’s why they do better on detail-oriented tasks.”
