We unfortunately do not support auto-naming by serial number. However we do support customizing report names before diagnostics are run.In order to do this after Service Center is launched, a window should populate for you to enter a session ID. At the prompt type your systems serial number, this session ID will store your current test results.
If you are not prompted for a new session ID at launch, you can access the session configuration by going to File -> Session -> Start.
Further information on configuring session ID's can be found in your service center user guide on page 15.